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All personal information collected and used from the usedsmartcars web site will be processed in accordance with the 1998 Data Protection Act.
INFORMATION COLLECTED
Online Advertisements
In order to place an advertisement on this web site, you will need to register. We will require you to supply your name, e-mail address, postal address and postcode.
USE OF INFORMATION
General
The information that you register with is held by us, this information will not be passed onto a third party.
We have taken measures to ensure that information supplied to us is held securely. As a consequence - we may occasionally request proof of identity before allowing access to your personal information.
You have the right to access all personal information supplied to us and rectify any inaccuracies on the information held and this will be in the 'your area' section.
Online Advertisements
Telephone numbers and email addresses supplied as part of a vehicle advertisement will be published within the relevant advertisement for the 3month duration of the booking, to enable a potential buyer to contact the seller. The postcode is collected in order to provide a positioning on each vehicle within our database, thereby enabling potential buyers to locate vehicles for sale within a set radius of their chosen location.
Credit card information is used solely for the purpose of payment processing. We do not retain credit card details.
Your on-line advertisment will be displayed for a 3 month period, after that period it will then be stored in 'Your area' where you can then renew your advertisment should you need to.
Registration
Email addresses are collected in order to send registrants their chosen password, providing them with online access to their registration details. The user can access this information at any time in order to update their details or change the option.
To generate an overall audience profile of visitors using the web site. This information is then used to assist in developing relevant content on the site as well as ensuring that automotive trade advertisers looking to reach specific audience groups are encouraged to place their stock or promotions on the site.
USE OF COOKIES
When you visit our web site we issue a "cookie" or unique identification code that enables us to recognise your computer and store settings to help facilitate your use of our site.
If your computer is configured to accept cookies we will be able to provide time saving functionality such as:
1. The ability to pre-fill the search form with your postcode, thus preventing the need to re-input it each time you need to run a search.
2. Unhindered access to all the fields within our advanced search settings.
3. Ready access to an online record on past advertisements you may have placed via the site.
4. Access to our E-alert functionality.
If your computer is cookie enabled we are also able to limit the number of occasions you are exposed to certain display advertisements on our site (such as banners and pop-up boxes). On most occasions this will mean you never see the same pop-up advertisement more than twice each time you visit the Auto Trader web site.
Please note you need to enable cookies in your browser in order to place an advert. For further information on cookies or for details on how to delete them or refuse their installation on your computer, please visit http://www.aboutcookies.org/
Why we use cookies
1. To enable the delivery of functionality that improves the ease and speed of using our web site.
2. To frequency cap display advertisements, particularly pop-up boxes. By limiting advertisement exposure we provide a more compelling user experience for site visitors and also ensure that advertisements on our site are more evenly spread across our user base.
3. To enable us to track the relative demand for different types of vehicles on the site. Such information enables us to better target advertising at users searching for specific vehicles.
4. To enable us to track the relative popularity of disparate parts of our site. This in turn enables us to concentrate our efforts on developing those parts of the site that are generating the greatest consumer demand




